DPDP Act · Section 8(7) · Rule 8
DPDP data retention and erasure: what to keep, and when to delete it
The DPDP Act does not give every organisation one universal retention period. It asks you to connect personal data to a purpose, stop keeping it when that purpose is over, and account for legal duties that require it to stay longer.
Start with the purpose, not a blanket number. The three-year inactivity period and one-year log minimum in Rule 8 apply to specified cases. They are not a general retention licence for every business record.
01 · The baseline
Keep data while its purpose or a legal duty needs it
Section 8(7) says a Data Fiduciary must erase personal data when the Data Principal withdraws consent or when the specified purpose is no longer being served, unless retaining the data is necessary to comply with another law. The Act also requires the Data Fiduciary to cause its Data Processors to erase data when it is no longer needed for the purpose, subject to applicable law.
That means “keep everything indefinitely” is difficult to defend, but “delete everything immediately” can also be wrong. Tax, employment, healthcare, financial-sector and other rules may require records to be retained for a particular period. Identify those obligations for each record type before setting an erasure date.
For practical purposes, a retention schedule should state what data is covered, why it is held, what event starts the clock, the period or review point, any legal hold, who approves exceptions, and how deletion is confirmed across processors and backups.
02 · Rule 8
The Rules set specific periods for specific situations
Rule 8 should be read with the Third and Seventh Schedules. Its timelines have limited scope; don’t apply them to unrelated data just because the numbers are easy to remember.
Three years for certain large services
For specified purposes, the inactivity period covers e-commerce entities with at least two crore registered users in India, online gaming intermediaries with at least fifty lakh, and social media intermediaries with at least two crore.
The clock runs from the person’s last approach for the specified purpose or to exercise their rights, or commencement of the Rules, whichever is later. Account access and certain virtual-token access are excluded as stated in the Schedule.
Give at least 48 hours’ notice
Before the Rule 8(1) period expires, tell the person that the relevant personal data will be erased. Erasure can be avoided if they log in, contact the Data Fiduciary about the specified purpose, or exercise their rights within the period.
Retain specified processing logs for one year
For purposes in the Seventh Schedule, retain personal data, associated traffic data and other processing logs for at least one year from the processing date, including where a processor handled the work on your behalf.
After that period, erase them unless another applicable law or government notification requires longer retention.
The one-year minimum does not mean every customer record must be held for a year. Check which purposes the Seventh Schedule specifies and how other laws apply to your organisation.
Source: Rule 8 and the Third and Seventh Schedules of the DPDP Rules, 2025.
03 · Make it usable
Build a schedule people can actually follow
A spreadsheet is often enough to begin. The hard part is making the entries concrete enough for teams to act on and specific enough to distinguish a genuine legal hold from an old habit.
- Name the record and purpose. Separate records that serve different purposes, even if they live in the same system.
- Choose a clear trigger. Examples include account closure, completion of a transaction, the end of a recruitment campaign, or the last contact for a specified purpose.
- Record the source of the period. Note the business need, Act or Rule provision, sector regulation, contract, or other legal requirement supporting the period.
- Set the action at expiry. Decide whether the record is erased, anonymised where appropriate, archived under a legal requirement, or flagged for a documented review.
- Assign an owner and system path. Identify who reviews exceptions and which platforms, vendors, exports and backups need to be covered.
- Keep evidence of the outcome. Record the deletion request, completion date, systems covered, failures and follow-up actions.
Review the schedule when a purpose changes, a product is retired, a vendor is replaced, or a new legal retention requirement appears. A written schedule is useful only if teams can connect it to actual systems and processes.
04 · Requests and exceptions
A withdrawal or erasure request needs a reasoned decision
Stopping consent-based processing and erasing every copy are related steps, but legal retention duties can affect what happens next.
When consent is withdrawn
Section 6(5) requires the Data Fiduciary, within a reasonable time, to stop processing based on that consent and cause its processors to stop too, unless processing without consent is required or authorised by law. Then assess whether the data should be erased under section 8(7) and whether another law requires some records to remain.
When someone requests erasure
Section 12 gives Data Principals a right to erasure, subject to applicable law. Verify the request, identify the relevant data and purposes, check retention requirements, and communicate what action was taken. Keep only the information needed to evidence a lawful hold or the response itself.
See our guide to data rights requests, DPDP Act summary and compliance checklist for related duties and records.
05 · Put the rule into operation
Deletion has to reach the systems that hold the data
Customer information is usually copied across a CRM, billing tool, support inbox, analytics service, messaging platform and one or more processors. A deletion workflow should say which system is authoritative, how connected systems are notified, and how a failed deletion is escalated.
- Keep an inventory of systems and processors that receive each data category.
- Define how production data, exports and recoverable backups are handled when a deletion is due.
- Use a documented legal-hold process so that required records are isolated from routine use and not kept without review.
- Test a sample deletion end to end and retain evidence of completion or an exception.
The Rules’ one-year log requirement applies to the specified purposes and includes processing undertaken on the Data Fiduciary’s behalf by a processor. Include processor retention and erasure instructions in contracts and operational checks where that rule applies.
06 · Phased commencement
When do the retention duties take effect?
Section 8(7) and Rule 8 are scheduled to commence eighteen months after the commencement notification dated 13 November 2025. Other provisions have their own commencement dates.
Check the official commencement notification and the notified DPDP Rules, 2025.
Questions teams ask
DPDP data retention FAQs
Does the DPDP Act prescribe one retention period for all personal data?
No. Section 8(7) sets an erasure principle tied to purpose and applicable legal requirements. Rule 8 adds specific periods for defined classes of Data Fiduciaries, purposes and processing logs.
Which organisations get the three-year period?
For specified purposes, the Third Schedule covers e-commerce entities with at least two crore registered users in India, online gaming intermediaries with at least fifty lakh, and social media intermediaries with at least two crore. The Schedule also lists exceptions, including account and certain virtual-token access.
Do I have to keep every data record for at least a year?
No. Rule 8(3)’s one-year minimum applies to personal data, associated traffic data and other processing logs for the purposes listed in the Seventh Schedule. Other requirements may set different periods.
What if tax or sector rules require a longer period?
Section 8(7) allows retention necessary to comply with another law. Identify the applicable rule, retain only the data it requires for that period, and document the reason and end date.
What should happen when consent is withdrawn?
Stop processing that relied on consent within a reasonable time and cause processors to stop, unless another law requires or authorises processing. Then determine whether erasure is due or a specific legal retention obligation applies.
Turn retention rules into an operating schedule
Start with the free readiness check, then use the checklist to assign owners and evidence for the work.